The love she most desires...the respect he desperately needs. That's Ephesians 5:33.  What is Love and Respect? We believe that love best motivates a woman and respect most powerfully motivates a man.  Research reveals that during marital conflict a husband most often reacts unlovingly when feeling disrespected, and a wife reacts disrespectfully when feeling unloved.  

We asked 7,000 people the question, “When you are in a conflict with your spouse or significant other, do you feel unloved or disrespected?”  83% of the men said, “disrespected” and 72% of the women said, “unloved.”  Though we all need love and respect equally, the felt need differs during conflict, and this difference is as different as pink is from blue!